Goodbelly redesigns probiotic drinks line
Updated packaging invites social media interactions
GoodBelly probiotic drinks brand unveiled new packaging for its complete line of products: PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot 50), By The Glass Multi-Serving Cartons (quart-sized containers) and the existing StraightShot. The updated packaging features the new product names and highlights each flavor’s juicy ingredients with colorful illustrations and animated graphics atop a bold black background, according to the brand. In addition, specially designed badges highlight key product attributes, including nutritional benefits like non GMO, dairy free, soy free, vegan and kosher certifications. Also, the new packages provide an interactive element for consumers. A reinvented version of GoodBelly’s iconic smiley face is featured as a cut-out on the side of each 32-ounce carton and encourages consumers to interact with the brand through Instagram, Facebook and Twitter using the hashtag #GoodBellyRewards.