Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.
“Sauza has been producing premium tequila since 1873, continuously bringing fresh perspectives to old traditions,” said Megan Frank, senior brand director of tequila at Beam Suntory, in a statement. “The rebranding will strengthen Sauza Tequila’s position in the category globally and offer an invigorated brand experience. The new packaging is simply gorgeous and a major upgrade for the brand and consumers.”
Upon its global unveiling, the brand’s premium line, Sauza Blue 100-percent Agave Tequila will take on the new name, Sauza Signature Blue, and now will feature a premium cork and wood closure. Across all Sauza Tequila variants, the new packaging will include a redesigned label with a prominent depiction of the brand’s iconic Gallo, as well as a unique bottle structure with the Tequila Sauza Crest and monogram embossed on the glass.