Canadian whisky brand offers packaging redesign
Collingwood Whisky offers screw cap on new bottle design
Collingwood Blended Canadian Whisky released a new bottle design featuring a new screw cap. In an effort to improve functionality and increase sustainability of the Collingwood bottle, the extra extra-black cap from its previous packaging has been removed, the company says. The new front and back labels display a premium appearance that complements the liquid inside, while focusing on the brand name, it adds. “We are very excited about the new package design and believe the increased impact on the shelf will give consumers the opportunity to find and try this hidden gem of a whisky,” Collingwood Brand Manager Heather Howell said in a statement. “In conjunction with the new package, we’ve completely repositioned the brand to focus on craftsmanship, the vigor of the Canadian landscape and the artisanal world.” The new package will hit shelves nationwide in select retail locations with a suggested retail price of $28.99 for a 750-ml bottle.