Crown Royal, a brand of Diageo North America, introduced its latest innovation with the release of Crown Royal Single Malt Canadian Whisky. 

This is the brand’s first venture into the single malt market, and the liquid offers a unique experience to whisky connoisseurs and adventure-seekers alike, it says. Featuring a welcoming taste and smooth finish, Crown Royal Single Malt Canadian Whisky offers a premium experience for consumers, it adds.

Crown Royal Single Malt Canadian Whisky pays homage to the brand’s Canadian roots by being distilled at its iconic Valleyfield Distillery, the premier French-speaking whisky distillery in North America, the company notes. Crafted from 100% malted barley grains and distilled in copper, the whisky is “cut from the cold” using Canada's cool climate and topography to distill the whisky delicately, it says.

“We’re proud to continue our tradition and legacy of trailblazing with the newest addition to our portfolio, Crown Royal Single Malt Canadian Whisky. As a leader in whisky, we’re shaking up the category with this new innovation defined by our signature smoothness and unique, Canadian origin,” said Jesse Damashek, senior vice president North American Whiskeys at Diageo, in a statement. “Our take on this single malt is truly distinct, every piece of it tells a story ― from its origin and distillation process to its stunning packaging design. Cut from the Canadian cold, this Single Malt offers our consumers a whisky that can be enjoyed on any occasion.”

The 45% ABV Crown Royal Single Malt is available nationwide with a suggested retail price of $54.99 a bottle, available in-store and through online retailers.

www.crownroyal.com