Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.
Limited-edition cocktail kit makes eight Old Fashioned cocktails with a twist
Santa Teresa has launched the Santa Teresa 1796 La Trova Old Fashioned Cocktail Kit. The kits were created by Shaker & Spoon in collaboration with Santa Teresa 1796 and Tales of the Cocktail Bartender of the Year Julio Cabrera so allow consumers to create bar-quality craft cocktails at home, it says.
Stone Tangerine Express Hazy IPA clarifies hazy status with craft beer
Stone Brewing, Escondido, Calif., announced that its Stone Tangerine Express Hazy IPA debuted flashy new packaging and an updated name, prompting somewhat-needed clarifications about this popular beer.
New look includes holographic Northern Lights flare
Metsä Board, a European producer of premium fresh fiber paperboards, has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights.
Glass packaging features green agave-shaped leaf logo quality
Hornitos Tequila unveiled a bold new look for its tequilas to celebrate the brand’s rich history that is deeply rooted in authenticity and to ensure the packaging matches the trailblazing spirit that lies within, the company says.
New Elevated Nutrients line launches at Whole Foods
Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market.
Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.
Back label tells brand story and communicate product attributes
The redesigned packaging reinforces Founder Milo Carlton’s philosophy of using high-quality, natural ingredients, listening to customers and never sacrificing on taste.