Dale’s American Light Lager, Dale’s American Double IPA join lineup
July 20, 2023
Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed packaging featuring bold Dale’s-forward branding. Dale’s American Light Lager and Dale’s American Double IPA now will join Dale’s Pale Ale in discernable white, red and blue cans, respectively.
SAYSO, a craft cocktail tea bags brand, is unveiling new product packaging and two new flavors just in time for the brand’s one-year anniversary. SAYSO will replace its current box packaging with pouches made from post-consumer recycled materials, which will be available for purchase on the brand’s website.
Fishers Island Lemonade debuted an elevated new look with a lifestyle aesthetic for each of its canned cocktails and transitioning into paperboard wrap for all four-packs and variety packs.
Bizzy Cold Brew, maker of the 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, unveiled new branding. The refreshed look comes with a new logo and bottle and was updated to better represent the product and brand’s ethos, including dedication to quality, transparency, sustainability and high caffeine content, it says.
Kona Big Wave, the premium island-style beer, is encouraging fans to “Bring the Aloha” with a campaign celebrating the brand’s relaunch that features a brand-new logo, refreshed packaging design and four new commercials ― all centered on a new brand world firmly rooted in Hawaii’s powerful aloha spirit.
Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.
Brew Dr. Kombucha announced the launch of their new branding and packaging. The fresh look includes a refreshed logo, a new label, and the introduction of two new flavors: Strawberry Fields and Pineapple Paradise.
Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.
Cointreau, a brand of Rémy Cointreau, is entering a new era as it unveils a redesign of its iconic amber bottle in nearly 140 years, which will hit Australian shelves in time for National Margarita Day on Feb. 22. An ode to the history of Maison Cointreau, the new design maintains the recognizable look of the bottle while combining elements of the past, present and future, it says.
7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”
