Lewis Cellars unveiled a new look, with a new logo and varietal updates that will help wine lovers discover Lewis, it says. Lewis also launched its first-ever wine club, Lewis Insiders, and a new website elevating the customer experience. This new branding, recent vineyard acquisitions and a soon-to-be-unveiled tasting room on Napa’s famed Silverado Trail sets the stage for a bright future for Lewis Cellars. 

The centerpiece of Lewis’ updated look is its striking new logo, meticulously designed to embody the essence of modern luxury and stand out in a crowded marketplace, the company says. The logo will adorn all new vintages of Lewis Cellars bottling this summer and beyond. To further celebrate the new look of Lewis, select varietals of the new vintage, including the Cabernet Sauvignon and Reserve Cabernet Sauvignon, will feature the logo in 18K gold on the bottle. 

“We are proud to unveil Lewis Cellars’ new look, which pays tribute to our heritage while setting the stage for a future defined by unparalleled craftsmanship and world-class wines,” said Dennis Bell, vice president of Lewis Cellars, in a statement. “This refresh represents our commitment to exceeding expectations for Lewis’ discerning audience, offering them a renewed premium experience, while paving new ways for wine enthusiasts to discover the excellence that is our wine.”  

The redesigned LewisCellars.com features streamlined navigation, enhanced product showcases, and exclusive content, it notes. A live virtual concierge will be available to assist with any customer needs, from food and wine pairing recommendations to curating a personalized visit and more.. 

Lewis Insiders, the first-ever membership offering from Lewis, is the most exclusive way to experience Lewis Cellars with first access to wines, access to the Lewis library and limited-time library releases, preferred pricing, unique experiences, complimentary tastings, and curated biannual shipments. Insiders also have a dedicated Insiders concierge, who can help select and organize seasonal club shipments and orders. The first Insiders shipment will launch in October. 

For more than 30 years, Lewis Cellars has handcrafted wines that epitomize the intense flavors and bold character of the world-renowned Napa Valley. Acquired by The Wonderful Company in 2021, Lewis Cellars’ transformative journey marks a commitment to bring the same uncompromising quality and innovation to more wine lovers. 

“Lewis Cellars epitomizes everything a wine lover wants in a Napa varietal – unapologetically bold and complex that can be enjoyed now or in years to come,” said Stewart Resnick, Chairman of The Wonderful Co., in a statement. “When we first discovered Lewis, and met Dennis Bell, it became immediately clear that Lewis has a beautiful foundation and history, offers the best of Napa, and an excellence much of the world has yet to truly discover. We are excited to enter this next chapter.”

To further support the relaunch, new vineyards in Calistoga and St. Helena allow the Lewis winemaking team to carefully curate vines, rootstocks, and clones to better control the quality of fruit to maintain the character and consistency. Coming soon, a new tasting room on Silverado Trail in Napa will take Lewis Cellars back to its roots, where the first vintages of Lewis Cellars wines were crushed, fermented, and bottled. The new Lewis Cellars estate will open in late 2024/early 2025 with a new, opulent, and unique indoor/outdoor service, tasting experience, and a culinary program crafted by MICHELIN-Starred Chef Rachel Haggstrom.