Rock n’ Roll Hall of Famer and spirits trailblazer Sammy Hagar introduced refreshed looks and enhanced formulas for two of his award-winning, top-shelf Sammy’s Beach Bar Rums: Sammy’s Beach Bar Rum Platinum and Sammy’s Beach Bar Kola Spiced Rum.
Three Olives Vodka announced a major rebrand. Three Olives was reformulated with the mindfully modern drinker in mind to introduce low-calorie, zero-sugar and gluten-free vodka options across its 13 expressions. A fresh, fun bottle redesign was created to capture the essence of expressiveness and vibrancy while maintaining a sense of simplicity, it notes.
Dale’s American Light Lager, Dale’s American Double IPA join lineup
July 20, 2023
Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed packaging featuring bold Dale’s-forward branding. Dale’s American Light Lager and Dale’s American Double IPA now will join Dale’s Pale Ale in discernable white, red and blue cans, respectively.
SAYSO, a craft cocktail tea bags brand, is unveiling new product packaging and two new flavors just in time for the brand’s one-year anniversary. SAYSO will replace its current box packaging with pouches made from post-consumer recycled materials, which will be available for purchase on the brand’s website.
Fishers Island Lemonade debuted an elevated new look with a lifestyle aesthetic for each of its canned cocktails and transitioning into paperboard wrap for all four-packs and variety packs.
Bizzy Cold Brew, maker of the 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, unveiled new branding. The refreshed look comes with a new logo and bottle and was updated to better represent the product and brand’s ethos, including dedication to quality, transparency, sustainability and high caffeine content, it says.
Kona Big Wave, the premium island-style beer, is encouraging fans to “Bring the Aloha” with a campaign celebrating the brand’s relaunch that features a brand-new logo, refreshed packaging design and four new commercials ― all centered on a new brand world firmly rooted in Hawaii’s powerful aloha spirit.
Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.
Brew Dr. Kombucha announced the launch of their new branding and packaging. The fresh look includes a refreshed logo, a new label, and the introduction of two new flavors: Strawberry Fields and Pineapple Paradise.
