Nestlé Waters North America unveiled new flavors, bottle design changes, a new can format and all new packaging for its Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead Sparkling water brands.
The brand’s packaging engineering team developed a new process to provide the PET bottle with the same “pop” sound that consumers hear when opening a glass bottle of Snapple.
Updated bags and labels show dedication to sustainability, transparency
January 12, 2018
The new packaging focuses on four major areas that convey its consideration and dedication to sustainability, including consistency, function, aesthetics and messaging.
Snapple released new PET versions of its iconic glass bottle. However, when the brand decided it was time to make the change, it was faced with a dilemma.
Brand moves production to Holland under Five Points Trading Co. management
November 16, 2017
Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the United States under management of the Five Points Trading Co., White Plains, N.Y.-based Heineken’s venture aimed at incubating a range of premium global beer brands in the United States.
Shock Top, Wicked Joe Organic Coffees announce new packaging
May 15, 2017
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.