Appleton Estate Jamaica Rum announced a new premium 8 Year Old Reserve from Master Blender Joy Spence. Inspired by the vibrancy of Jamaica, its land and the joyful nature of its people, 8 Year Old Reserve is a versatile expression of aged rum. The release of Appleton Estate 8 Year Old coincides with a brand relaunch, featuring newly designed packaging that includes a reimagined bottle and label that all of the brand’s bottles will incorporate. The relaunch celebrates the brand’s pursuit of excellence and commitment to the highest standards of rum production, the company says. A sleek, contemporary version of the iconic bottle shape is accompanied by a sophisticated new cork closure. Beneath the closure, the neck label illustrates Appleton Estate located in Jamaica's Nassau Valley, followed by an embossed “1749” stamp in the glass, marking the date of the estate’s establishment. The new label tells the story of each rum blend, as well as details on the unique production process. This process requires that Appleton Estate use Jamaican limestone-filtered water during distillation and that no flavors are added to the rums, the company says. The centerpiece of this new label is the Appleton Estate Jamaica Insignia, where five Jamaican design emblems unite to tell the story drawn from Jamaica itself. Spence’s signature indicates a badge of credibility, it adds. “We’re unveiling a fresh look for both our permanent collection of rums and our limited-edition versions, while maintaining our commitment to exceptional liquid,” Spence said in a statement. “With this relaunch, Appleton Estate proudly celebrates our Jamaican heritage in a thoroughly modern way. I'm also excited to introduce this new blend as we enter a new era for our brand. We hope that our new look and feel elevates the high-end cocktail and the sophisticated sipping experience, while continuing to spread the joy of rum, globally.”