Dubliner Whiskey debuted a new logo and bottle design that forgoes traditional packaging in favor of an updated contemporary look and feel that authentically taps into the brand’s genuine and premium personality and reflects the modern renaissance of Dublin, it says.
Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging.
Italian wine company taps drinks design specialist Denomination
January 19, 2021
Castello del Poggio, a brand of Zonin1821, announced a fresh rebrand by drinks design specialist Denomination to elevate its position in the U.S. market, and compete with challenger brands from within the sweet wine and Italian sectors.
Packaging update coincides with launch at Sam’s Clubs nationwide
December 7, 2020
New York-based MYX Fusions, the gluten-free, vegan wine from music superstar Nicki Minaj and media maverick Mona Scott-Young, revealed its new signature bottle for original Moscato and Moscato Peach, in advance of its debut at Sam’s Clubs nationwide.
Move aligns US with international packaging design
November 9, 2020
Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.
New bottles will be featured in future marketing programs
September 25, 2020
The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.
Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says.