Three Olives Vodka announced a major rebrand.  The new and improved liquid comes 25 years after Three Olives first launched in 1998 and was reformulated with the mindfully modern drinker in mind to introduce low-calorie, zero-sugar and gluten-free vodka options across its 13 expressions. 

As consumers increasingly seek out better-for-you alcohol options, the newly formulated Three Olives provides the clean-conscious consumer who still savors their moments of leisure, with a vodka option that instills a sense of satisfaction, the company says. Highlights of the rebrand include:

•    Three Olives Original Vodka is crafted from only three simple ingredients ― water, grain and yeast ― and distilled five times to deliver an exceptionally smooth vodka at 40% ABV with only 100 calories in each serving.

•    Three Olives 12 Flavored Vodkas including Cherry, Grape, Espresso, Vanilla, Loopy, Orange, Berry, Citrus, Raspberry, Blueberry, Mango and Rose were reformulated with all-natural flavors, 80 calories or less per serving and a lower ABV at 30% 

•    Fresh, fun bottle redesign captures the essence of expressiveness and vibrancy while maintaining a sense of simplicity.

The new Three Olives Vodka is rolling out nationwide and can be found in-store and online through, Drizly and ReserveBar, retailing at $14.99 for a 750-ml bottle and $17.99 for a 1-liter bottle.