Malk Organics updates look for Shelf Stable line

(Image courtesy of Malk Organics)
Malk Organics has debuted a whole new look for their Shelf Stable Unsweetened Almond and Original Oat SKUs. The new look reflects a bolder yet still simple design with the brand name as the focal point.
“Our shelf-stable redesign is all about clarity and confidence,” said Barrett Brynestad, head of creative at Malk, in a statement. “The old design was too constrained; the new look rewrites the rules in a way that lets the brand shine. The oversized logo? That’s the point — it’s about reintroducing Malk with bold simplicity to a shopper who may be seeing us for the first time in a new part of the store. Clean, simple, and impossible to miss, the redesign reflects exactly what’s inside.”
Founded in 2015, Malk Organics prides itself on leading the charge for cleaner products in the plant-based milk category and beyond. Malk’s core products contain only three to six simple ingredients with no glyphosates, gums, fillers or oils, the company says. Malk’s product line includes Unsweetened Almond (Refrigerated and Shelf Stable), Vanilla Almond, Chocolate Almond, Original Oat (Refrigerated and Shelf Stable), Vanilla Oat, Cashew, and Creamers (Vanilla Almond, Caramel Almond, and Lightly Sweetened Oat).
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