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With the growing consumer demand for sustainable offerings and simple, real ingredients used within food and beverage products, more consumers are choosing non-dairy, plant-based alternatives such as nuts and grains.
Naked Juice ― a brand of Tropicana Brands Group, a joint venture between PAI Partners and PepsiCo ― launched two new smoothies: Orange Vanilla Crème and Key Lime.
Dairy-alternative beverages have become mainstream, signifying a new era for the dairy category. Although market share is on the rise, traditional dairy milk still commands the lion’s share.
SweetWater Brewing Co. LLC, Atlanta, launched Non-Dairy Almond Milk Stout, a fresh take on classic dairy milk stouts packed with bold flavors, but with a unique twist, the company says.
While the dairy category as a whole remains fairly stable, various sub-segments demonstrate a slowdown, including in traditional milk and soy-based milks. Almond milk and other alternatives, however, are seeing an upward trajectory.
Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.
For the past several years, dairy milks have been on a downward trajectory. Yet, the pandemic and consumers working from home has reinvigorated the $16.3 billion dairy milks category. In the plant-based dairy alternative market, almond milk is No. 1, but oat milk has surpassed soy milk.