STōK Cold Brew, a brand of Danone North America, launched two new dairy-free creamed coffees: STōK Oatmilk Latte and Almondmilk Mocha. 

As consumers trend toward beverages fortified with protein, whether animal-based or plant-based, the dairy category is benefiting from consumers being flexible about their protein source.

Evergreen Packaging, Memphis, Tenn., and New Barn Organics, Healdsburg, Calif., announced that New Barn Organics is transitioning its Almond Milk line, previously packaged in plastic, to Evergreen's PlantCarton paper packaging.

Although food and beverage manufacturers continue to develop products that support healthy, better-for-you solutions, indulgent offerings still remain a key component to consumers’ consumption habits.

More American consumers are embracing a flexitarian lifestyle where they don’t fully commit to vegan and vegetarian consumption habits, but incorporate them to live a balanced lifestyle.

Although experts are seeing an overall decline in the dairy market, dairy alternatives are permeating the segment and realizing growth.

Dairy and dairy alternatives have experienced the impact of clean-label and health-and-wellness trends. With this, experts note that the overall dairy market has experienced slight declines, but several segments within it are driving growth.

William Graham, vice president of sales for North America at Prova, announced the immediate and ongoing availability of new nut flavors especially designed for consumers with tree nut allergies.

R & A Bailey & Co., a part of Diageo plc, introduced Baileys Almande Almondmilk Liqueur. 

Although the dairy and dairy alternatives market is expected to see decelerated growth, innovation with a variety of plant-based alternatives is expected to continue to drive the category going forward, experts say. New York-based Beverage Marketing Corporation notes that the dairy milk market has experienced continuous declines throughout the past several years in its December 2016 report titled “U.S. Milk and Dairy Beverages through 2020.”