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Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.
For the past several years, dairy milks have been on a downward trajectory. Yet, the pandemic and consumers working from home has reinvigorated the $16.3 billion dairy milks category. In the plant-based dairy alternative market, almond milk is No. 1, but oat milk has surpassed soy milk.
Dallas-based Mooala announced the introduction of a line of shelf-stable plant-based milks and creamers. Best known for its plant-based Bananamilk, Mooala is expanding its portfolio to include new, non-perishable versions plant-based milks and creamers.
Coffee mate and natural bliss creamers, brands of Nestle USA, announced its seasonal offerings. In addition the return of seasonal favorites, the brands also will introduce new varieties.
Broomfield, Colo.-based Silk, a brand of Danone North America, is adding a DHA omega-3 plant-based beverage line to its nutrition platform. Joining its Silk Protein beverage portfolio, the new DHA Omega-3 pea, oat and almond milk beverage is just in time for a healthy start to 2020, the company says.
As consumers trend toward beverages fortified with protein, whether animal-based or plant-based, the dairy category is benefiting from consumers being flexible about their protein source.