Grassini Family Vineyards updates wine labels to stand out on shelf
Grassini Family Vineyards partnered with Duffy & Partners to give its wine lines a new look. The wine label wanted to create unique, eye-catching packaging to stand out in a sea of wine options while also paying tribute to the brand’s ancestry and positioning the label for growth, the company says. The revamped Reserve line takes cues from the original design released in 2010. Its metallic, silk-screened bottles offer a luxe appeal and feature a black letterpress label with metallic ink. The back label has been replaced with a silk-screened message emblazoned in gold, and each bottle is hand-dipped in a gold wax seal to finish the design. For its Happy Canyon and Articondo blends in its Everyday Varietals line, simpler letterpress labels with illustrative imagery from the history of the vineyard and the family homestead give a nod to Grassini Family Vineyards’ commitment to sustainability.