Powell & Mahoney, the makers of craft cocktail mixers, announced it transitioned its packaging from plastic top carriers to recyclable corrugated boxes. The new packaging will provide Powell & Mahoney a creative canvas to communicate what sets them apart within the competitive carbonated mixer category, it says. “Our new packaging was designed to communicate the fun personality of the brand, the quality of product and most of all, the great taste,” said Meredith Orfanos, director of marketing for Powell & Mahoney, in a statement. “Our new boxes will differentiate us from our competitors, enhance our self-presence and allow for eye-catching in-store display,” she added. The new Powell & Mahoney packaging includes Original Ginger Beer, Blood Orange Ginger Beer, Sparkling Mojito and Sparkling Tonic. The mixers are available nationwide for a suggested retail price range of $5.99-$7.99.
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