The new packaging will provide Powell & Mahoney a creative canvas to communicate what sets them apart within the competitive carbonated mixer category, it says.

Clayton Industries offers a range of energy-efficient steam generators designed to provide the best in design, delivery and manufacturing.

The machine creates a new paradigm for versioning and customization in digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond.

Steam provides the necessary heat and moisture to not only make pliable boxes but also the conditioning needed to make flattened or corrugated boxes.

There’s an old adage that says not to judge a book by its cover. Yet, when it comes to beverage brands looking to stand out on store shelves, beverage-makers want consumers to do just that.

Across the beverage market, the craft phenomenon seems to have made an impact. As the craft beer segment grows and more brands enter the market, craft brewers are utilizing secondary packaging as a means to stand out on the shelf and tell their stories, experts say.

A family-run business spanning three generations, Bigelow Tea Co., Fairfield, Conn., was founded more than 70 years ago when Ruth Campbell Bigelow created a zestfully flavored Constant Comment tea. Succeeding generations of the family have carried on the tradition of innovation, and today, the company produces 1.7 billion tea bags annually.

A term originally associated with horse racing, dark horse has been used to describe not only relatively unknown race horses but also political candidates, award show nominees and even the songwriting and vocal skills of George Harrison in comparison to other members of The Beatles.

It seems as though retail space is more like a battle ground. Different companies and categories clutter the shelves fighting for consumers’ attention.

Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.