As beverage manufacturers strive to unlock the power and potential of secondary packaging, they have a plethora of options from which to choose, including shrink-wrap, paperboard and corrugated packaging.
Across the beverage market, the craft phenomenon seems to have made an impact. As the craft beer segment grows and more brands enter the market, craft brewers are utilizing secondary packaging as a means to stand out on the shelf and tell their stories, experts say.
A family-run business spanning three generations, Bigelow Tea Co., Fairfield, Conn., was founded more than 70 years ago when Ruth Campbell Bigelow created a zestfully flavored Constant Comment tea. Succeeding generations of the family have carried on the tradition of innovation, and today, the company produces 1.7 billion tea bags annually.
A term originally associated with horse racing, dark horse has been used to describe not only relatively unknown race horses but also political candidates, award show nominees and even the songwriting and vocal skills of George Harrison in comparison to other members of The Beatles.