New packaging, new flavors
Nestlé Waters North America unveiled new flavors, bottle design changes, a new can format and all new packaging for its Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead Sparkling water brands. The new proprietary bottle design features a sleek, elegant PET bottle that resembles vintage glass, is more comfortable to hold and highlights the movement of the sparkling waters’ bubbles, the company says. The packaging also features labels with more prominent branding and fruit imagery, as well as a new colored cap. For the first time, the company also is offering 12-ounce cans with colorful fruit graphics. To encourage trial, rainbow 24-packs of bottles and cans are available on store shelves. “As consumers increasingly choose healthy beverages over sugary soft drinks and juices, they are looking for exciting new options. Now is the time to give millions of Americans the sparkling product they have been missing — combining the regional spring water brands they love with delicious natural flavors and added bubbles in both bottles and cans,” said Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, in a statement.