Innis & Gunn packaging reflects barrel-aging roots
International craft brewer pays homage to Edinburgh, Scotland
Innis & Gunn unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range. The introduction of the new Innis & Gunn packaging marks a return to its roots in barrel-ageing. The new packaging design takes inspiration from Innis & Gunn’s home city of Edinburgh, Scotland. Each day at 1 p.m. at Edinburgh’s iconic Castle a large gun sounds in a tradition dating back to 1861 when it allowed ships nearby to set the maritime clocks they needed to navigate the world’s oceans and deliver renowned Scottish products. The distinctive swirls and ripples on the packaging are a nod to the nearby “One O’ Clock Gunn” and reflect the explosion of flavor found in Innis & Gunn beers, the company says. The new look will extend beyond packaging into point-of-sale materials. “The new look for Innis & Gunn in store and in bar is designed to share our story and craft credentials with consumers, reflecting our unique position at the center of craft brewing tradition and innovation,” said Dougal Gunn Sharp, Innis & Gunn founder and master brewer, in a statement.