Domaine Bousquet gives wine collection a label makeover
Newly retouched label displays imagery of the Argentinian winery
Domaine Bousquet, Argentina’s premier wine, has given its labels a new makeover. As a family owned winery in the Tupungato sub-region of Mendoza’s Uco Valley, the restyling reflects the generational shift from French-born founder Jean Bousquet to son-in-law Labid al Ameri and daughter Anne Bousquet, the company says. “The punchier new look better communicates who we are today, along with the sense of energy and vitality attached to being a key player in the young, fast-evolving, super-exciting, emerging wine region of Tupungato,” Ameri said in a statement. The most significant design changes apply to Domaine Bousquet’s entry-level wines: three reds, three whites and a rosé. The labels depict the winery in bright pastel colors, which replaces the smaller, traditional black-and-white image that originally was featured on the bottles, it says. The pictured vineyards, winery and Andes Mountains pay homage to Domaine Bousquet’s high-altitude location, it adds. The winery tagline, Naturally Elegant Wines, also is prominently featured on the bottle along with the organic certification of the grapes. The Argentinian wines can be purchased in the United States for a suggested retail price range of $13-$25.