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Home » hydration beverages

Articles Tagged with ''hydration beverages''

LOVE Orange Blossom

Be LOVE

April 28, 2025

Be LOVE announced the launch of its signature hydration drinks available in three flavors: Orange Blossom, Citrus Zest and Berry Bliss.


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Gatorade Flavor Mashups

Gatorade Flavor Mashups

April 24, 2025

Gatorade announced the release of its newest products: Gatorade Flavor Mashups. 


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Stephen Curry PLEZi

PLEZi Nutrition, Stephen Curry team up to launch PLEZi Hydration Drink

New sports drink available in 3 flavors
Staff Beverage Industry
March 26, 2025

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.


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ROAR Organic Dragon Fruit Punch

ROAR Organic releases Dragon Fruit Punch variety

Hydration beverage announces partnership with Plastic Bank
Staff Beverage Industry
February 19, 2025

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.


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Recover 180 Strawberry Banana.png

RECOVER 180 Strawberry Banana

February 11, 2025

RECOVER 180 unveiled its newest flavor: Strawberry Banana, featuring organic coconut water, essential vitamins, and key minerals to support hydration, the company says.


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Alex Cooper Unwell Hydration.png

Alex Cooper of 'Call Her Daddy' launches hydration beverage

Unwell Hydration is 'your new best friend, with benefits'
Staff Beverage Industry
December 6, 2024

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.



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RowdyMermaid_goGood mood soda beveragesodmoodsoda.png

Beverage-makers go beyond hydration, deliver on fortification trends

Better-for-you trends, among others, influence beverage fortification
Chloe Alverson
Chloe Alverson
November 13, 2024

Health considerations have impacted the beverage industry by way of fortified beverages. 


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FLOW Sparkling Water.png

Flow Sparkling Water

September 16, 2024

Flow Beverage Corp. announced the launch of Flow Sparkling Water, available in four flavors: OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint


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7 Eleven Fusion Drinks

Circana report shows consumers’ pursuit of well-being

Hydration, increased energy among trends important to global consumers
jessica Jacobsen
Jessica Jacobsen
September 13, 2024

Market research firm Circana released its report “Tapping Into the Global Consumer Well-Being Opportunity,” where it identified ways consumers pursue their well-being across various sectors, including hydration and increased energy.


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BEAM Greens On The Go.png

BEAM be amazing Greens On The Go

June 13, 2024

BEAM be amazing, a leading health and wellness brand, unveiled: Greens On The Go.


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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

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