GoodSport Nutrition announced the release of its natural sports drink, harnessing the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration, it says.
Bedard to be featured alongside #TeamBioSteel athlete Connor McDavid
August 9, 2022
BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft.
As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.
Plus Brand Industries announced the launch of its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says.
Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.