Articles Tagged with ''hydration beverages''

The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.

The Cactus Water Co. LLC released ¡CACTUS! Organic Cactus Water in Papaya, Lime and Watermelon varieties. 

Bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, according to new data from Beverage Marketing Corporation (BMC), New York. 

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.

WTRMLN WTR, a brand of Caribe Juice Inc., released new functional blends. 

Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. 

New York-based Hydrant announced that pro quarterback Josh Allen has been named the brand’s first ambassador.

Chicago-based GoodSport Nutrition is launching GoodSport, a natural sports drink made from milk.

HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month.