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Home » hydration beverages

Articles Tagged with ''hydration beverages''

DripDrop secures financing to accelerate national rollout

Medical-grade rehydration brand plans to expand to 15,000 retail locations this year
August 14, 2014

San Francisco-based DripDrop Inc., the maker of a same-named medical-grade
rehydration solution, announced that it has closed a $5.8 million round of financing, which will help the company to accelerate development and continue to drive availability in retailers and hospitals, the company says. Investors include funds affiliated with owners of the San Francisco 49ers, Seth Taube and Brook Taube of Medley Corp., and American rock musicians Sammy Hagar, Joe Satriani, and Grateful Dead’s Bob Weir.
 


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Zico to send fan to Sochi 2014 Winter Olympic Games

Winner will meet gold medal skier Julia Mancuso
November 5, 2013

El Segundo, Calif.-based Zico Beverages LLC’s same-named coconut water brand announced a sweepstakes through which fans can enter to win a trip for them and a friend to attend the Sochi 2014 Winter Olympic Games and meet 2006 Olympic champion Julia Mancuso.


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Clif Shot launches new sports drinks

Electrolyte Hydration Drink Mix and Protein Recovery Drink Mix offer athletes more options
September 12, 2013

Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.


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Essentia finds the opportune moment

Essentia fortified water enters primed health and wellness market
Jennifer Storelli
September 10, 2013

Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.


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Xenergy +

March 26, 2013

Xyience introduced a line of non-carbonated Xenergy + beverages.


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BodyArmor Superdrink

BodyArmor offers hydration, nutrition benefits
Jennifer Storelli
January 11, 2013

 When BodyArmor Chief Executive Officer Lance Collins was preparing to launch a new beverage line in early 2011, he wanted to come back into the beverage industry with something special that would be the next evolution in nutrient-enhanced drinks.  


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SoReal

October 23, 2012

Pinnacle Drinks launched SoReal beverages, which were formulated to provide energy, hydration, recovery and wellness to consumers.


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Powerade launches Olympic promotions

June 18, 2012

The Coca-Cola Co., Atlanta, announced that Powerade, the official sports drink of the London 2012 Olympic Games, is offering athletes from around the world the opportunity to train with professional athletes and coaches at the Powerade Sports Academy during the Olympics.


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Golazo All Natural Sports Hydration

February 13, 2012

Created in conjunction with a sports dietician, Golazo Inc.’s Golazo All Natural Sports Hydration is a Latin-inspired line of sports drinks.


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Zico is hydrating a growing culture

Zico Beverages targets niche in the sports drink market
jessica Jacobsen
Jessica Jacobsen
December 12, 2011
Fresh out of college in 1991, Mark Rampolla ventured to Latin America as a Peace Corps. volunteer in Costa Rica. He also spent time in Mexico, Central America, the Caribbean and Brazil. During his travels, Rampolla was enlightened by many things within the Latin American culture, including a popular regional drink: coconut water.
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