QKC LLC is launching Hoist Electrolyte Water in four flavors: Watermelon, Strawberry Lemonade, Dragon Fruit and Orange. Available starting Feb. 1, Hoist is a balance of electrolytes, carbohydrates and water for rapid hydration, the company says. The 16-ounce bottles will be available in select markets for a suggested retail price range of $1.99-$2.49.

QKC LLC, Cincinnati

Telephone: 513/207-8855

Internet: www.drinkhoist.com

Distribution: Select markets