Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits.
Electrolit, a premium hydration beverage crafted with pharmaceutical quality grade ingredients, announced the launch of Pink Grapefruit, on shelves exclusively at 7-Eleven.
Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.
ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.
RECOVER 180 unveiled its newest flavor: Strawberry Banana, featuring organic coconut water, essential vitamins, and key minerals to support hydration, the company says.
Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.