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Home » hydration beverages

Articles Tagged with ''hydration beverages''

BioSteel_Bedard_900.jpg

BioSteel signs up-and-coming hockey star Connor Bedard

Bedard to be featured alongside #TeamBioSteel athlete Connor McDavid
August 9, 2022

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 


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Grassi Barley Water

Plant waters continue to be fueled by wellness, functional beverage trend

Flavor innovations provide consumers with relevant options
Sabetta-Lauren.jpg
Lauren Sabetta
June 27, 2022

As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.


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AguaPlus.png

Agua Plus

June 20, 2022

Plus Brand Industries announced the launch of its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says.


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BodyArmorStrwawberry.png

BODYARMOR LYTE Kiwi Strawberry

April 14, 2022

BODYARMOR, a brand of The Coca-Cola Co., introduced its new flavor innovation: BODYARMOR LYTE Kiwi Strawberry.


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LOCAL_WEATHER.png

Local Weather

April 12, 2022

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.


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Liquid I.V. Caramel Apple Hydration Multiplier

December 21, 2021

Liquid I.V., a brand of Unilever, is ringing in the holidays with a new, limited-edition flavor: Caramel Apple.


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Juice fortification
Category Focus

Juice manufacturers address consumer concerns with fortification

Calorie, sugar content challenges juice market
jessica Jacobsen
Jessica Jacobsen
December 20, 2021
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
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REBBL’s immune support

Functional beverages see demand increase throughout pandemic

Hydration, immune support claims resonate with consumers
jessica Jacobsen
Jessica Jacobsen
December 1, 2021
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
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Nirvana HMB and Select spring waters

October 29, 2021

Nirvana Water Sciences Corp. introduced its science-backed infused spring waters: Nirvana HMB and Nirvana Select. 


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Performance beverages
R&D Feature

Consumers incorporate performance beverages into their everyday routines

Plant protein usage increases within performance beverages
Taylor Karg - Beverage Industry
Taylor Karg
September 29, 2021
Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.
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    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

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    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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