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Home » hydration beverages

Articles Tagged with ''hydration beverages''

Juice fortification
Category Focus

Juice manufacturers address consumer concerns with fortification

Calorie, sugar content challenges juice market
jessica Jacobsen
Jessica Jacobsen
December 20, 2021
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
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REBBL’s immune support

Functional beverages see demand increase throughout pandemic

Hydration, immune support claims resonate with consumers
jessica Jacobsen
Jessica Jacobsen
December 1, 2021
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
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NIVANA_waters.png

Nirvana HMB and Select spring waters

October 29, 2021

Nirvana Water Sciences Corp. introduced its science-backed infused spring waters: Nirvana HMB and Nirvana Select. 


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Performance beverages
R&D Feature

Consumers incorporate performance beverages into their everyday routines

Plant protein usage increases within performance beverages
Taylor Karg - Beverage Industry
Taylor Karg
September 29, 2021
Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.
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HYDRATE.png

MANTRA Labs HYDRATE

September 23, 2021

Nutrition company MANTRA Labs introduced HYDRATE, a new broad-spectrum hydration drink mix.


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FITAID Strawberry Lemonade
Up Close With

LIFEAID launches functional drinks to boost post-workout recovery

From sleep-aid to fitness, new products see success
Sarah Graybill
Sarah Graybill
July 28, 2021
LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.
Read More
Beverage Beat

Smarter hydration takes center stage in beverage development

Beverage-makers highlight reduced sugar formulations in hydration drinks
jessica Jacobsen
Jessica Jacobsen
July 16, 2021
Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.
Read More
Jove

Jovē

July 15, 2021

Jovē Wellness announced the launch of its new alkaline water: Jovē, a 100% purified water made with Advanced Cellular Hydration Technology. 


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Eé Apple Cider Vinegar

Eé Apple Cider Vinegar-Infused Hydration Sticks

July 13, 2021

Essential Elements Nutrition (Eé) announced the launch of its Apple Cider Vinegar-Infused Hydration Sticks, designed to replenish electrolytes and provide immune support, the company says. 


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Roar Organic

ROAR Organic revamps formulation, packaging

Brand moves beyond refreshment to include more vitamins, antioxidants
June 30, 2021

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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