ROAR Organic, a line of organic hydration beverages, will unveil the newest additions to its portfolio at Natural Products Expo West 2023.

Adding to its beverage line, the latest flavor — Strawberry Lemonade — brings a refreshingly sweet and mildly tart addition to the core lineup of ROAR’s functional, wellness drinks, the company notes. Each bottle provides 100% daily value of vitamins C, B5, B6 and B12 and as an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2 grams of sugar a bottle, it says.

The brand also is extending its mission of delivering immunity-boosting hydration for consumers on-the-go with ROAR Plus, a naturally flavored vitamin and electrolyte drink mix available on QVC and online, it notes. ROAR Plus is packed with a blend of antioxidants, vitamins and electrolytes, and also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, it says.

ROAR Plus comes in two flavors: Berry Lemonade, a fruity and tangy mix that balances sweet and tart flavors; and Strawberry Watermelon, bringing vibrant strawberry and watermelon flavors together, the company says.

“We are incredibly excited about the Powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to ROAR consumers,” said Bill Lange, president at ROAR Organic, in a statement. “We are on a mission to support hydration and wellness by offering multiple benefits in one bottle, and now also in powder form. Hydration is key for many aspects in our daily lives, and now that more people are out of the house and on-the-go, we want to make sure they feel good about what they’re putting in their bodies, whether packing for a flight or packing their gym bag.”

ROAR Organic beverages are USDA Certified Organic, non-GMO, vegan and keto-friendly and can be found in natural and traditional grocers nationwide, including Whole Foods Markets, Kroger, Sprouts, Publix, Wegmans, Safeway and Albertsons, plus online at Amazon, as well as the company’s website.