WTRMLN WTR, a brand of Denver-based World Waters LLC, announced the global launch of WTRMLN SportWTR, an electrolyte-filled, healthy-hydrating and performance-enhancing beverage, the company says.
WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water, it adds. Like the other products in the brand’s portfolio, the sports drink is made from watermelon flesh and rind and filtered water, resulting in a functional beverage that delivers electrolytes, vitamin C and L-citrulline, an amino acid that repairs muscles post-workout, according to the company.
“WTRMLN SportWTR is an innovative, low sugar, high function sports drink that really works to keep me hydrated on and off the court,” said NBA professional and brand partner Chis Paul, in a statement. “It's super clean and my whole family loves it."
Jody Levy, found of World Waters and WTRMLN WTR commented: "We as a society are all perpetually dehydrated, working hard and often running too fast to get the nutrients we need. As a shelf-stable, enhanced watermelon water, WTRMLN SportWTR provides a hydrating solution for the days where there's no refrigerator to store your cold-pressed WTRMLN WTR. This product further enhances our mission to hydrate healthy humans wherever they are and whenever they need it the most in their day to day lives, with a healthier alternative to sugary, chemical-laden drinks."
WTRMLN SportWTR is available in three flavors including Lemon Lime, Berry Blast and Sun Drenched Citrus. Made with no artificial sweeteners, colors and flavors, the functional beverages are shelf-stable for up to 12 months and available nationwide for a suggested retail price of $2.99 for a 16-ounce bottle.
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