Packaging design - Articles - Page 14

Captain Morgan Spiced Rum Beverage Industry October 2017

Captain Morgan Spiced Rum updates bottle design

Embossing, cap and label retooled to offer modern look

October 13, 2017

Captain Morgan Spiced Rum released a new bottle design. Updates were made to the embossing, cap and label to give the rum brand a modern look, the company says.

Crystal Head Aurora Vodka

October 13, 2017

Crystal Head Vodka introduced a new expression: Aurora.

Infographic: FPA highlights benefits of flexible packaging

CPG brands plan to switch to flexible packaging

September 15, 2017

The Flexible Packaging Association released an infographic featuring study results about the use of flexible packaging.

High Brew Cold Brew Coffee RumChata limited-edition cocktail kit

New package formats offer more options for beverage consumers

High Brew, RumChata offer mixology kit

September 15, 2017

To deliver more consumption options to consumers, beverage companies have developed at-home mixology kits as well as more format sizes.

Side Project Brewing partners with Avery Dennison for label design

Bold black label helps craft beer stand out

September 15, 2017

King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”

Packaging That Sells Conference Provides Insights And Solutions

Annual conference takes place Oct. 23-25

September 8, 2017

With less than two months until its debut, the 15^th annual Packaging That Sells Conference offers a dynamic lineup of branding and packaging experts.

Nestlé Waters North America announces global marketing campaign

Campaign includes redesigned packaging, new website

August 1, 2017

Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.

Secondary packaging offers brand visibility, convenience

Flexible packaging formats grow in importance

Barbara Harfmann

July 14, 2017

There’s an old adage that says not to judge a book by its cover. Yet, when it comes to beverage brands looking to stand out on store shelves, beverage-makers want consumers to do just that.

Lakefront Brewery releases Riverwest Stein beer in cans for first time

New logo, refreshed brand identity planned

July 14, 2017

For the first time in its 30-year history, Lakefront Brewery is releasing its crowd favorite and No. 1 selling Riverwest Stein Amber Lager in cans, the company says.

Exhibitors, brand owners highlight innovations

Buchanan’s Scotch Whisky, Honest Tea earn Nielsen’s Design Impact Awards

Barbara Harfmann

June 16, 2017

In the beverage, supply chain and packaging markets, tradeshow season is in full swing. I recently attended ProMat and ProFood Tech at McCormick Place in Chicago, and will be heading to Las Vegas later this month to attend the Institute of Food Technologists (IFT) Annual Meeting & Food Expo, which will take place June 26-28.