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Home » packaging design

Articles Tagged with ''packaging design''

Effen Cubs LTO Beverage Industry October 2017

EFFEN vodka releases limited-edition Chicago Cubs bottle

Packaging celebrates partnership between baseball and Official Vodka of team
October 13, 2017
In 2017, two American icons converged as Beam Suntory signed a multiyear Legacy Partnership with the 2016 World Champion team: the Chicago Cubs. The exclusive distilled spirits sponsorship made EFFEN Vodka the Official Vodka of Wrigley Field, the home of the Cubs.
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Captain Morgan Spiced Rum Beverage Industry October 2017

Captain Morgan Spiced Rum updates bottle design

Embossing, cap and label retooled to offer modern look
October 13, 2017
Captain Morgan Spiced Rum released a new bottle design. Updates were made to the embossing, cap and label to give the rum brand a modern look, the company says.
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Crystal Head Aurora Vodka

Crystal Head Aurora Vodka

October 13, 2017

Crystal Head Vodka introduced a new expression: Aurora. 


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FPA highlights benefits of flexible packaging

Infographic: FPA highlights benefits of flexible packaging

CPG brands plan to switch to flexible packaging
September 15, 2017
The Flexible Packaging Association released an infographic featuring study results about the use of flexible packaging.
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High Brew Cold Brew Coffee RumChata limited-edition cocktail kit

New package formats offer more options for beverage consumers

High Brew, RumChata offer mixology kit
September 15, 2017
To deliver more consumption options to consumers, beverage companies have developed at-home mixology kits as well as more format sizes.
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Avery Dennison Black Vellum Bottle

Side Project Brewing partners with Avery Dennison for label design

Bold black label helps craft beer stand out
September 15, 2017
King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”
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Packaging That Sells

Packaging That Sells Conference Provides Insights And Solutions

Annual conference takes place Oct. 23-25
September 8, 2017

With less than two months until its debut, the 15th annual Packaging That Sells Conference offers a dynamic lineup of branding and packaging experts. 


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Nestle Pure Life Begins Now

Nestlé Waters North America announces global marketing campaign

Campaign includes redesigned packaging, new website
August 1, 2017

Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.


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Sunlight cream soda

Secondary packaging offers brand visibility, convenience

Flexible packaging formats grow in importance
Barbara Harfmann
July 14, 2017
There’s an old adage that says not to judge a book by its cover. Yet, when it comes to beverage brands looking to stand out on store shelves, beverage-makers want consumers to do just that.
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Riverwest Stein Amber Lager

Lakefront Brewery releases Riverwest Stein beer in cans for first time

New logo, refreshed brand identity planned
July 14, 2017
For the first time in its 30-year history, Lakefront Brewery is releasing its crowd favorite and No. 1 selling Riverwest Stein Amber Lager in cans, the company says.
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In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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