Articles Tagged with ''packaging design''

For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.

Latitude Beverage Co., Boston, announced the national rollout of its Mija Sangria, a bottled Sangria made with 100percent unfiltered fruit juice. After selling out of 18,200 cases in its first six months across a dozen states last year, Latitude Beverage Co. says it expects to sell more than 50,000 cases this summer through its expanded distribution. In addition, a 1.5-liter Mija Sangria flip-top bottle also will roll out this summer, it adds.

Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.

Charter Oak Brewing Co. LLC released a Legendary Variety 12 Pack that allows craft beer drinkers to sample three Connecticut-brewed beers in one sample pack.

Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.