Can Manufacturers Institute launches new campaign, Open Up to Cans
Numerous packaging attributes are critical to consumers when making beverage choices, according to new data from the Washington, D.C.-based Can Manufacturers Institute (CMI). The research, which was conducted to support the new Open Up to Cans campaign, focuses on four core beverage can performance benefits: product taste and integrity, innovation, performance and sustainability, CMI says. The campaign promotes the aluminum can as a package for beverages.
In the consumer packaged goods space, brand owners are tasked not only with creating a product that resonates with consumers, but a package that conveys its purpose and message to them.
Double Cola Co.'s SKI brand to launch limited-edition packaging
The Double Cola Co. released a limited-edition 12-pack for its citrus soda, SKI brand. Its retro design was voted No. 1 last year by SKI fans through a label design contest that took place on Facebook.
It seems as though retail space is more like a battle ground. Different companies and categories clutter the shelves fighting for consumers’ attention.
Like many others, I spent my Memorial Day weekend camping. During the trip, I tried as hard as I could to push work out of my mind, and relax for a work-free weekend.
Noah's Spring Water, Chicago, has added the Rexam 24-ounce Cap Can with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in a re-sealable aluminum container, the company says.
If the beverage industry were a baseball team, there would be a lot of different players, from water to wine, spirits to soda and the juices, coffee and teas in between.