In the consumer packaged goods space, brand owners are tasked not only with creating a product that resonates with consumers, but a package that conveys its purpose and message to them.
Double Cola Co.'s SKI brand to launch limited-edition packaging
July 16, 2015
The Double Cola Co. released a limited-edition 12-pack for its citrus soda, SKI brand. Its retro design was voted No. 1 last year by SKI fans through a label design contest that took place on Facebook.
It seems as though retail space is more like a battle ground. Different companies and categories clutter the shelves fighting for consumers’ attention.
Like many others, I spent my Memorial Day weekend camping. During the trip, I tried as hard as I could to push work out of my mind, and relax for a work-free weekend.
Noah's Spring Water, Chicago, has added the Rexam 24-ounce Cap Can with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in a re-sealable aluminum container, the company says.
If the beverage industry were a baseball team, there would be a lot of different players, from water to wine, spirits to soda and the juices, coffee and teas in between.
Packaging company donates cans, graphics to craft breweries
May 15, 2015
Crown Beverage Packaging North America is once again helping to make Memorial Day memorable for members of the U.S. military, veterans and their families for the second year.