Articles Tagged with ''packaging design''

For a group of friends working at Bluffton, S.C.-based BFG Communications, the proverbial light bulb went off when they were at a bar watching the bartender pour some complex shots.

Coinciding with its 450th anniversary, Nestlé Waters’ Acqua Panna brand underwent a global redesign to better showcase its Tuscan heritage.

After using consumer feedback to determine the next Myx Fusions Moscato flavor, Myx Beverage LLC also gave consumers what they asked for in terms of packaging.

Red Jacket Orchards changed the name of its New York-style lemonade from Joe’s Summer Blend to Joe’s NY Style Lemonade.

Anheuser-Busch InBev’s Beck’s beer brand partnered with eight musical artists for its annual “Live Beyond Labels” promotion, which began in July.

This fall, PMMI, the Reston, Va.-based Association for Packaging and Processing Technologies, will host Pack Expo International 2014 from Nov. 2 through 5 at McCormick Place in Chicago.

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.

Unique Beverage Co. LLC designed a new bottle that is the same height as an average can of soda for its Cascade Ice sparkling waters.

Cascade Ice, a brand of Everett, Wash.-based Unique Beverage Co. LLC, will introduce a proprietary 7-ounce slim bottle design for a select few of its zero-calorie sparkling flavored waters. Beginning in September, Cascade Ice Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit varieties will be available in individual 7-ounce bottles and six-packs of 7-ounce bottles.