Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”
Natural and organic trends continue to leave their mark on the consumer packaged goods market, as was shown at this year’s Natural Products Expo West tradeshow, which took place March 6-9 in Anaheim, Calif. New Hope Natural Media, a division of Penton and host of the tradeshow, announced that Natural Products Expo West 2014 broke records with more than 67,000 visiting industry members, more than 2,600 exhibiting companies, and the most first-time exhibitors at the event.
Campaign supports new packaging, logo, product varieties
April 14, 2014
Maxwell House, a coffee brand of Northfield, Ill.-based Kraft Foods Group Inc., is redefining its 121-year-old brand to re-ground America in what is truly good about coffee, the brand says. As consumers seek products and experiences that are described as “awesome,” “amazing,” or “incredible,” Maxwell House is aiming to make itself more relevant to a new generation of coffee consumers by reminding people just how good “Good” is, it says.
To celebrate the 50th anniversary of its Hearty Burgundy wine, Gallo Family Vineyards has produced a limited-edition bottle that pays homage to this varietal.