New packaging designs offer convenience, sustainability
Pom Hula releases family-size bottles
Wonderful new size
Pom Wonderful added a new 48-ounce packaging size for its Coconut, Hula and Mango 100 percent juice blends. The 48-ounce bottles maintain the same structure and design as the 12-ounce bottles but offer added convenience for families, it says. The new packaging size is available in the refrigerated aisle of the produce section in mass merchandisers and grocery stores nationwide. In addition, new 60-ounce bottles of the juice blends launched in club stores in April.
Mionetto USA introduced the Mionetto Luxury Collection of sparkling wines. The collection includes three top-tier Mionetto wines — Valdobbiadene Prosecco Superiore DOCG, Cuvée Sergio 1887 and Cuvée Sergio 1887 Rosé — with a fourth variety, Prosecco di Valdobbiadene Superiore di Cartizze DOCG, slated for release this fall. The wines each feature a custom-molded bottle adorned with embossed neck capsules and updated labeling. The initiative is designed to create a stronger, more unified brand identity and heighten shelf-appeal for Mionetto’s élite wines, the company says.
This month, Rumble all-natural shakes made their U.S. debut in Ball Corp.’s Alumi-Tek bottles. The aluminum bottles are reclosable, which offers on-the-go convenience for consumers. “By putting their shakes in the Alumi-Tek bottle, Rumble differentiates itself as a premium brand that consumers can’t miss,” said Bruce Doelling, vice president of sales for Ball’s North American metal beverage packaging business, in a statement. “In addition to having the same advantages as aluminum cans, such as infinite recyclability and the ability to cool down quickly, our proprietary Alumi-Tek bottles provide reclosability for consumers on the move.”
Less plastic for Greater Than
In support of the brand’s expanded national distribution, Greater Than natural coconut water refreshed its formulation and packaging based on consumer feedback. The new bottle is sealed with the Extra-Lok V 38-mm OD closure from Closure Systems International (CSI). The cap was designed to be the lightest-weight two-lead, 38-mm closure in the market while maintaining excellent performance, the company says. “We wanted to emphasize our Greater Than branding to our consumers with our message on both sides of the package and on the closure; CSI enabled us to do that,” said Co-owner and Co-developer Mark Sider in a statement. “In addition, CSI quickly facilitated color matching and has been very flexible in meeting all of our delivery requirements.”
Capturing the fourth turn
Brown-Forman Corp.’s Woodford Reserve brand released its 2014 Kentucky Derby commemorative bottle. This year’s limited-edition bottle features the artwork of local Louisville artist David O. Schuster. Schuster’s image on the bottle is titled “The 4th Turn” and captures the horses and jockeys in their multi-colored silks racing down the final stretch and last turn of the Kentucky Derby. The bottleneck’s band features a diamond pattern of light blue and copper as well as the Kentucky Derby 140 date sealing the top of the commemorative bottle. Additionally, a hang tag provides information about the product and the artist. The 1-liter bottle is available nationwide with a suggested retail price of $43.99.
Bright, bold bottles
Oatworks oat-powered fruit smoothies relaunched in 12-ounce bottles with new, colorful labels. The new label design combines the natural colors of the fruits in the smoothies with an “Oat O” window that allows shoppers to peek inside the bottle. The design brings a contemporary, fresh image to oatmeal drinks and extends their appeal beyond breakfast time to a healthy snack that can be enjoyed throughout the day, the company says.