Articles Tagged with ''packaging design''

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.

Unique Beverage Co. LLC designed a new bottle that is the same height as an average can of soda for its Cascade Ice sparkling waters.

Cascade Ice, a brand of Everett, Wash.-based Unique Beverage Co. LLC, will introduce a proprietary 7-ounce slim bottle design for a select few of its zero-calorie sparkling flavored waters. Beginning in September, Cascade Ice Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit varieties will be available in individual 7-ounce bottles and six-packs of 7-ounce bottles.

Aquarena Beverage released its Fuga Life energy drink in 12-ounce Sleek cans from Rexam.

To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”

Long Island Iced Tea and Tigre Creative Inc. collaborated to develop a new brand identity and design for the ready-to-drink iced tea brand.

Long Island Iced Tea and Tigre Creative Inc. collaborated to develop a new brand identity and design for the ready-to-drink iced tea brand.

New research from Chicago-based Mintel suggests that while craft beer drinkers might enjoy the big, bold flavors of their favorite artisanal brews, they also place a premium on what the beer says about them. For the 25-34 age group, which represents the segment's heaviest consumers, 70 percent say that the brand of beer says a lot about a person, and 66 percent say the style does the same. This strong sense of self has manifested itself in record sales for the craft beer industry, as Mintel estimates sales of craft beer — including craft-style offerings — will reach $20 billion in 2014, more than doubling sales of five years ago.