Unique Beverage Co. LLC designed a new bottle that is the same height as an average can of soda for its Cascade Ice sparkling waters. The new slim bottles hold 7 ounces of liquid and supplement the brand’s original 17.2-ounce bottles, the company says. "We're thrilled to be pioneers in the zero-calorie, sparkling flavored water category by offering our popular Cascade Ice brand in a 7-ounce proprietary bottle," said Mike Broadwell, president and chief executive officer of Unique Beverage Co., in a statement. “This will allow for opportunities to place our product in vending machines and in airline beverage carts. Our innovative, single-serving bottle also provides additional access for us in schools, where portion control and zero-calorie alternatives are more welcome than sugary drinks.” Cascade Ice’s Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit flavors became available in single 7-ounce bottles and six-packs of 7-ounce bottles in September.
Cascade Ice launches can-height bottles
New size helps brand move into school, travel, vending channels
September 12, 2014