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Home » packaging design

Articles Tagged with ''packaging design''

Limited-edition sports-themed packaging gets consumers ready for new seasons

Sparkling Ice adds limited-edition Kevin Durant bottle
April 15, 2015

Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.


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Natural Products Expo West 2015 shatters attendance record

New beverage products play into industry trends
April 15, 2015

The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.


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Jones Soda releases limited-edition bottles

Soft drink packaging celebrates spring and Easter seasons
March 20, 2015

Jones Soda Co., Seattle, announced its spring- and Easter-themed bottles, featuring the return of retired flavors: Pineapple Cream and Grape.


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Sprite re-launches Sprite LeBron’s Mix

Coca-Cola brand refreshes product name, packaging
March 18, 2015

Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.


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Tum-E Yummies launches line extension

Latest drink features new sweetener profile, multi-pack size
March 17, 2015

Charlotte, N.C.-based BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks.


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Toast Vodka focuses on high-end packaging

Bottle's shape, label and cork offer premium appeal
March 16, 2015

Entrepreneur Dieuveny Louis worked with Saxco International to package his new ultra-premium vodka, Toast Vodka.


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Brands use packaging to communicate product features

New GoodBelly packaging include ingredient illustrations
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


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Brands use packaging to communicate product features

New GoodBelly packaging include ingredient illustrations
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


Read More

Bernard Griffin Winery redesigns label

New labels feature more prominent Griffin logo, family name
February 16, 2015

Bernard Griffin Winery owners Deborah and Rob Griffin collaborated with their daughters to develop a new look for their brand.


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Beverage brands enhance labels to tell a better story

Fiji Water's new labels highlight product aspects
February 16, 2015

Heineken USA announces it is doubling its investment in the slim-can segment in 2015.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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