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Home » packaging design

Articles Tagged with ''packaging design''

Beverage brands break into cans

TalkingRain Beverage Co., St. Arnold Brewing Co. utilize cans for new distribution and marketing opportunities
May 15, 2015

In celebration of its 153rd anniversary, Bacardi announced the first packaging update to its rum line in more than a decade.


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Premiumization impacting beverage packaging design

Brand messaging key for new beverages and package redesigns
jessica Jacobsen
Jessica Jacobsen
May 15, 2015

The retail shelf can BE A crowded space. According to Chicago-based Mintel’s Global New Products Database, 4,215 new beverages were launched in 2014.


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Uncle John's Cider releases in cans

Louis Glunz Beer helps with can addition
April 15, 2015

Uncle John’s Cider is releasing its perennial and seasonal hard ciders in four-packs of 16-ounce cans through Louis Glunz Beer Inc.


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Limited-edition sports-themed packaging gets consumers ready for new seasons

Sparkling Ice adds limited-edition Kevin Durant bottle
April 15, 2015

Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.


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Natural Products Expo West 2015 shatters attendance record

New beverage products play into industry trends
April 15, 2015

The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.


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Jones Soda releases limited-edition bottles

Soft drink packaging celebrates spring and Easter seasons
March 20, 2015

Jones Soda Co., Seattle, announced its spring- and Easter-themed bottles, featuring the return of retired flavors: Pineapple Cream and Grape.


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Sprite re-launches Sprite LeBron’s Mix

Coca-Cola brand refreshes product name, packaging
March 18, 2015

Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.


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Tum-E Yummies launches line extension

Latest drink features new sweetener profile, multi-pack size
March 17, 2015

Charlotte, N.C.-based BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks.


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Toast Vodka focuses on high-end packaging

Bottle's shape, label and cork offer premium appeal
March 16, 2015

Entrepreneur Dieuveny Louis worked with Saxco International to package his new ultra-premium vodka, Toast Vodka.


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Brands use packaging to communicate product features

New GoodBelly packaging include ingredient illustrations
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


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