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Home » packaging design

Articles Tagged with ''packaging design''

Natural Products Expo West 2015 shatters attendance record

New beverage products play into industry trends
April 15, 2015

The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.


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Jones Soda releases limited-edition bottles

Soft drink packaging celebrates spring and Easter seasons
March 20, 2015

Jones Soda Co., Seattle, announced its spring- and Easter-themed bottles, featuring the return of retired flavors: Pineapple Cream and Grape.


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Sprite re-launches Sprite LeBron’s Mix

Coca-Cola brand refreshes product name, packaging
March 18, 2015

Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.


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Tum-E Yummies launches line extension

Latest drink features new sweetener profile, multi-pack size
March 17, 2015

Charlotte, N.C.-based BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks.


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Toast Vodka focuses on high-end packaging

Bottle's shape, label and cork offer premium appeal
March 16, 2015

Entrepreneur Dieuveny Louis worked with Saxco International to package his new ultra-premium vodka, Toast Vodka.


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Brands use packaging to communicate product features

New GoodBelly packaging include ingredient illustrations
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


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Brands use packaging to communicate product features

New GoodBelly packaging include ingredient illustrations
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


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Bernard Griffin Winery redesigns label

New labels feature more prominent Griffin logo, family name
February 16, 2015

Bernard Griffin Winery owners Deborah and Rob Griffin collaborated with their daughters to develop a new look for their brand.


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Beverage brands enhance labels to tell a better story

Fiji Water's new labels highlight product aspects
February 16, 2015

Heineken USA announces it is doubling its investment in the slim-can segment in 2015.


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Packaging designs emphasize the details

Buddha's Brew Kombucha adds embossed peace sign to bottom of bottles
January 16, 2015

Jammin Java Corp.’s Marley Coffee is working with its single-serve coffee partner and investor Mother Parkers Tea & Coffee to launch this month a new version of the Marley Coffee RealCup capsule that will be compatible with Keurig Green Mountain’s Keurig 2.0 brewer.


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