Articles Tagged with ''packaging design''

Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.

From tasting freshly squeezed Florida orange juice as a young boy to driving past rows of almond trees in blossom en route to his Bakersfield, Calif.-based plant, Califia Farms’ Founder and Chief Executive Officer Greg Steltenpohl derives inspiration from smelling and tasting new innovations, while listening to and leading a team of passionate employees.

Evian partnered with fashion designer Alexander Wang to unveil evian’s limited-edition bottle, which features Wang’s signature barcode logo on two contrasting bottles — one in black and one in white.

Suero Oral added a beverage concentrate packaging size to its portfolio of functional beverages, which already contains 1-liter and 500-ml bottles.

Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.

Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.