From tasting freshly squeezed Florida orange juice as a young boy to driving past rows of almond trees in blossom en route to his Bakersfield, Calif.-based plant, Califia Farms’ Founder and Chief Executive Officer Greg Steltenpohl derives inspiration from smelling and tasting new innovations, while listening to and leading a team of passionate employees.
Alexander Wang uses signature barcode logo on two contrasting bottles
November 16, 2015
Evian partnered with fashion designer Alexander Wang to unveil evian’s limited-edition bottle, which features Wang’s signature barcode logo on two contrasting bottles — one in black and one in white.
Bottles and slim cans feature artwork by French artist
November 16, 2015
Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.
Perrier, evian partner with designers for inspiration
November 16, 2015
Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.
The editors of Beverage Industry selected the Top 10 packages released in 2015. These 10 were then put to a vote by you, the readers. Check out which packages emerged as the Best of 2015.
Fiji Water, Dos Equis and Celestial Seasonings among those releasing new packaging
October 16, 2015
Celestial Seasonings, a brand of The Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.
With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.