The editors of Beverage Industry selected the Top 10 packages released in 2015. These 10 were then put to a vote by you, the readers. Check out which packages emerged as the Best of 2015.
Fiji Water, Dos Equis and Celestial Seasonings among those releasing new packaging
Celestial Seasonings, a brand of The Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.
With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.
Commemorative bottling created in homage to 1765 style
This year marks the 250th anniversary of the Saint James brand, one of the oldest Rhum Agricole in the world with the plantations first producing rum in 1765, the company says.
Beringer Founders’ Estate debuted new packaging. The new packaging is inspired by the heritage of Beringer dating back to its founding in 1876, the company says.
HIIT Bottle LLC launched a new, all-purpose protein bottle that is one-eighth stainless steel, vacuum-sealed, double-wall insulated, BPA free and travel ready for hot or cold liquids, the company says.