Commemorative bottling created in homage to 1765 style
September 16, 2015
This year marks the 250th anniversary of the Saint James brand, one of the oldest Rhum Agricole in the world with the plantations first producing rum in 1765, the company says.
Beringer Founders’ Estate debuted new packaging. The new packaging is inspired by the heritage of Beringer dating back to its founding in 1876, the company says.
HIIT Bottle LLC launched a new, all-purpose protein bottle that is one-eighth stainless steel, vacuum-sealed, double-wall insulated, BPA free and travel ready for hot or cold liquids, the company says.
Can Manufacturers Institute launches new campaign, Open Up to Cans
August 5, 2015
Numerous packaging attributes are critical to consumers when making beverage choices, according to new data from the Washington, D.C.-based Can Manufacturers Institute (CMI). The research, which was conducted to support the new Open Up to Cans campaign, focuses on four core beverage can performance benefits: product taste and integrity, innovation, performance and sustainability, CMI says. The campaign promotes the aluminum can as a package for beverages.
In the consumer packaged goods space, brand owners are tasked not only with creating a product that resonates with consumers, but a package that conveys its purpose and message to them.
Double Cola Co.'s SKI brand to launch limited-edition packaging
July 16, 2015
The Double Cola Co. released a limited-edition 12-pack for its citrus soda, SKI brand. Its retro design was voted No. 1 last year by SKI fans through a label design contest that took place on Facebook.
It seems as though retail space is more like a battle ground. Different companies and categories clutter the shelves fighting for consumers’ attention.