This year’s RumChata Freedom Bottle program generated $151,245 for the Lone Survivor Foundation (LSF). RumChata’s limited-time collection of red, white and blue logoed bottles were on shelves from Memorial Day through the Fourth of July. Each bottle sold supported LSF. In conjunction with the program, the the RumChata Foundation donated $5 for every post on Twitter and Instagram using the hashtag #RumChata4LSF. The more than 1,800 social media posts doubled last year’s participation, the company says. In addition, RumChata’s Massachusetts distributor Horizon Beverage donated $10,000 directly to LSF.
RumChata offers limited-edition collection bottles
Red, white and blue bottles support Lone Survivor Foundation
September 16, 2015