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RumChata Peppermint Bark arrives ahead of holiday season

Liqueur brand also releasing special holiday gift set

September 21, 2020

RumChata, a brand of Agave Loco, Vernon Hills, Ill., is bringing the taste of peppermint bark to store shelves this holiday season.

RumChata Limón

February 10, 2020

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RumChata, a brand of Agave Loco LLC, has combined its cream liqueur brand with a touch of lemon for the launch of RumChata Limón.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

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RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

RumChata Freedom Bottle - Beverage Industry

RumChata capitalizes on its flavor, mixability

Cream liqueur can be crafted into a multitude of recipes

Taylor Karg

April 11, 2019

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From what began as an interest in the Hispanic culture and horchata's distinct combination of rice, cinnamon and vanilla, RumChata now is the No. 1 selling rum-cream liqueur, with an annual sales of 500,000-plus cases globally.

Mocha FrappaChata

May 23, 2018

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FrappaChata, a brand of RumChata, released its newest flavor in the series: Mocha.

High Brew Cold Brew Coffee and RumChata cream liqueur have partnered to offer a limited-edition cocktail kit

High Brew, RumChata partner in cocktail package

Limited-edition kit allows consumers to create iced coffee cocktail

September 15, 2017

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High Brew Cold Brew Coffee and RumChata cream liqueur have partnered to offer a limited-edition cocktail kit. When paired, the duo creates an iced-coffee cocktail combining the smoothness of High Brew Cold Brew Coffee’s classic, dairy-free Black and Bold flavor with the smooth and creamy taste of RumChata cream liqueur.

RumChata Freedom Bottle returns for summer

Spirits brand to donate proceeds of bottle sales to LSF again

June 16, 2017

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The RumChata Freedom Bottle program is back for its fourth year this summer, further building its support for the Lone Survivor Foundation (LSF).

RumChata relaunches limited-edition patriotic packaging

Freedom Bottle donates to Lone Survivor Foundation

July 15, 2016

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Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says.

RumChata offers limited-edition collection bottles

Red, white and blue bottles support Lone Survivor Foundation

September 16, 2015

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This year’s RumChata Freedom Bottle program generated $151,245 for the Lone Survivor Foundation (LSF).

RumChata’s new size variety

November 15, 2012

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Agave Loco Brands’ RumChata Cream Liqueur expanded its size selection to include 1.75-ml, 1-liter, 750-ml, 375-ml and 50-ml bottles.

Whole Foods unveils Top 10 food trends for 2021

Functional CBD brings calming effect to waters, teas

Beverage leaders exhibit agility, resilience

Innova identifies Top 10 food, beverage trends of 2021

7-Eleven expands private-label beverage portfolio with new energy drink

Events

October 29, 2020

How a New Breed of Pet Preform Systems Can Help You Be More Flexible, Competitive and Adaptable in Today’s Changing Market

In recent years, the beverage industry has seen a huge trend toward more SKUs, shorter production runs and more frequent design conversions. To solve these challenges and take advantage of these opportunities, a new breed of mid-volume PET preform systems is helping both emerging and established beverage producers achieve the flexibility and production output needed to effectively meet these trends.

January 1, 2030

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Beverage Industry October 2020 Cover Image

2020 October

Beverage Industry’s October issue spotlights leaders throughout the beverage market and how they are steering their company’s throughout the pandemic. Also in this issue is an update on the bottled water market and it continues to post strong volume gains, how natural and organic retailers are combating broader competition, the ingredient solutions available for next-generation performance beverages, and much more!

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