RumChata | Beverage Industry

E. & J. Gallo Winery acquires Agave Loco LLC

Purchase includes RumChata brand, Midwest Custom Bottling LLC

April 7, 2021

E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that its spirits division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.

RumChata adds new pack sizes for Limón

Cream liqueur now available nationally

March 18, 2021

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After a successful top-market rollout in 2020, RumChata Limón now will be on shelves across the whole country. The announcement coincides with the launch of two additional sizes for the brand, a 375-ml bottle and a three-pack of 100-ml bottles.

RumChata Peppermint Bark arrives ahead of holiday season

Liqueur brand also releasing special holiday gift set

September 21, 2020

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RumChata, a brand of Agave Loco, Vernon Hills, Ill., is bringing the taste of peppermint bark to store shelves this holiday season.

RumChata Limón

February 10, 2020

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RumChata, a brand of Agave Loco LLC, has combined its cream liqueur brand with a touch of lemon for the launch of RumChata Limón.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

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RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

RumChata Freedom Bottle - Beverage Industry

RumChata capitalizes on its flavor, mixability

Cream liqueur can be crafted into a multitude of recipes

Taylor Karg

April 11, 2019

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From what began as an interest in the Hispanic culture and horchata's distinct combination of rice, cinnamon and vanilla, RumChata now is the No. 1 selling rum-cream liqueur, with an annual sales of 500,000-plus cases globally.

Mocha FrappaChata

May 23, 2018

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FrappaChata, a brand of RumChata, released its newest flavor in the series: Mocha.

High Brew Cold Brew Coffee and RumChata cream liqueur have partnered to offer a limited-edition cocktail kit

High Brew, RumChata partner in cocktail package

Limited-edition kit allows consumers to create iced coffee cocktail

September 15, 2017

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High Brew Cold Brew Coffee and RumChata cream liqueur have partnered to offer a limited-edition cocktail kit. When paired, the duo creates an iced-coffee cocktail combining the smoothness of High Brew Cold Brew Coffee’s classic, dairy-free Black and Bold flavor with the smooth and creamy taste of RumChata cream liqueur.

RumChata Freedom Bottle returns for summer

Spirits brand to donate proceeds of bottle sales to LSF again

June 16, 2017

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The RumChata Freedom Bottle program is back for its fourth year this summer, further building its support for the Lone Survivor Foundation (LSF).

RumChata relaunches limited-edition patriotic packaging

Freedom Bottle donates to Lone Survivor Foundation

July 15, 2016

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Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says.