After a successful top-market rollout in 2020, RumChata Limón now will be on shelves across the whole country. The announcement coincides with the launch of two additional sizes for the brand, a 375-ml bottle and a three-pack of 100-ml bottles.
RumChata Limón blends Caribbean rum with real dairy cream, vanilla and lemon in a sweet, smooth cream liqueur with a fresh and light creamy lemon finish, the company says. RumChata Limón is packaged in a bright yellow version of the iconic RumChata bottle, complete with the familiar gold cap.
“RumChata Limón introduced consumers to the realization of being able to enjoy a cream liqueur during a warm and sunny day ― and they love it,” said Tom Maas, RumChata founder and master blender, in a statement. “The light and bright flavor of RumChata Limón goes against the normal thinking that cream liqueurs are rich and heavy and only consumed during cold weather seasons.”
RumChata Limón is available nationally for a suggested retail price of $21.99 for a 750-ml bottle; $11.99 for the three-pack of 100-ml bottles; and $15.99 for the 375-ml bottle.