SMOKE LAB Vodka adds new sizes
India’s NV Group and SMOKE LAB Vodka announced the debut of SMOKE LAB Classic Vodka in two new formats: 1 and 1.75 liter. The new 1-liter size has been developed specifically for on-premise establishments ― restaurants, bars, and nightclubs ― to build premium well partnerships and permanent drink menu features. The 1.75-liter size will help increase the brand’s shelf presence in retail establishments.
SMOKE LAB Founder and CEO, Varun Jain, stated: “We are excited to answer the call of on-premise operators, our distributors and retail establishments across the country with the debut of our new sizes. Our goal is always to listen to and partner with our customers to support the growth of their business which, in turn, will positively impact our success as well. Consumers are the ultimate spokespeople for the SMOKE LAB Vodka. We are confident the 1 liter and 1.75 liter will help expand our reach and introduce SMOKE LAB and the exceptional flavors of India to new consumers across the U.S.”
SMOKE LAB VODKA is manufactured one batch at a time, at a state-of-the-art distillery and crafted with locally sourced superior-quality Basmati rice, a crop indigenous to the brand’s native country, and pure Himalayan spring water.
SMOKE LAB Classic Vodka 1.75 liter retails for a suggested price of $29.99. All SMOKE LAB Vodka’s have a zero-carbon footprint and are vegan, gluten-free and kosher, the company says.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
