“We chose Kashmiri Saffron because of its unique characteristics — longer and thicker stigmas, natural deep-red color, high aroma, subtle bitter flavor, and chemical-free processing — along with its regenerative health properties,” said Varun Jain, CEO and founder of SMOKE LAB Vodka, in a statement. “Married with our award-winning, five-times distilled SMOKE LAB Vodka, this special release is a superlative new age entry unlike any vodka available today. We believe we have something very special with SMOKE LAB Saffron and are thrilled to bring this mystical and aromatic spirit to restaurateurs, retailers and ultimately, consumers throughout the U.S. to showcase another of the exceptional flavors of our homeland.”

Mike Ginley, president of NV Group USA, added: “We are so excited to introduce this one-of-a-kind and distinctly Indian flavored vodka to our U.S. consumers. Our first shipment of SMOKE LAB Saffron sold out in days and the buzz is spreading quickly. Additional product has arrived and is making its way to retailers and on-premise locations throughout the country.”

SMOKE LAB Vodka is India’s first and most awarded, premium vodka, inspired and guided by SMOKE LAB Founder, Varun Jain, the company notes. It is manufactured one batch at a time, at a state-of-the-art distillery and crafted with locally sourced superior-quality Basmati rice, a crop indigenous to the brand’s native country, and pure Himalayan spring water, it says.

Packaged in a 750-ml bottle, SMOKE LAB Saffron retails for a suggested price of $30. All SMOKE LAB Vodka’s have a zero-carbon footprint and are vegan, gluten-free and kosher, it says. 

www.smokelabofficial.com