Articles Tagged with ''packaging design''

HFactor announced a complete redesign of its packaging. To upgrade functionality, HFactor now features a twist-off spout. In addition, the new look and feel includes an enhanced hour-glass structure, along with a revamped modern aesthetic, the company says.

Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging. 

As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.

Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.

Deutsch Family Wine & Spirits announced the launch of a new bottle and label design for its premium American whiskeys: Redemption Rye, High Rye Bourbon and Bourbon.

As a part of its collaboration with DreamWorks Animation and the film “Trolls,” Sparkling Ice launched the UnconTROLLable Flavor campaign, which featured a variety of elements, including custom coloring cans. Through the end of the month, Sparkling Ice is offering a series of “Trolls” fridge packs that include limited-edition coloring cans, which enable consumers to directly color on the packaging, the company says.

Pepe Zevada Z Tequila released a new look for its line of tequilas. The new label still features the brand’s iconic Z, but takes inspiration from colonial and mid-century modern Mexican styles, the company says. Dee Kelleher, president of Empresario Brands, the parent company of Z Tequila, led the design initiative.

CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.

Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement.