Articles Tagged with ''packaging design''

The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.

This fall, beverage companies announced limited-edition packaging releases as well as brand refreshes.

With the increasingly varying package shapes and sizes, it’s becoming more challenging to pack out a truck to its capacity, maintain stability, and remove products at multiple locations.

Prestige Beverage Group, Mendota Heights, Minn., announced that its Risata Wine brand, Moscato d’Asti offering will be available in 187-ml single-serve bottles.

Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves.

The hard cider will take on a new look that dials up the sophistication and quality of the packaging to match those of the Stella Artois lager, the company says.

Beverage companies continuously innovate their packaging designs to keep up with consumer trends.

In today’s competitive beverage market, the packaging has become just as vital as the product inside the package.