Articles Tagged with ''packaging design''

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Packaging design elevates shelf presence

Echo Farms offers 50 personalized labels to help wines stand out
Barbara Harfmann
May 6, 2019
An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.
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Thirsty Buddha unveiled a packaging redesign across its original and sparkling coconut water lineups. - Beverage Industry

Buddha Brands unveils new packaging

New design featured on original, sparkling water lineup
April 10, 2019
Buddha Brand’s new look offers consistency and unity across the Thirsty, Hungry and Healthy Buddha brands for better cross-category recognition.
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Coca-Cola Mini Bottle

Coca-Cola mini bottles enter Canadian market

Packaging format now available for Coca-Cola, Coca-Cola Zero Sugar, Diet Coke and Sprite
March 25, 2019

Coca-Cola beverages just got a lot smaller in Canada. Coca-Cola, Coca-Cola Zero Sugar, Diet Coke and Sprite now are available in a more compact and resealable 250-ml mini bottle. The new “mini” package size kicks off a year of innovation for Coca-Cola in Canada, which will introduce more than 20 new beverages across the company’s portfolio, including low- and no-calorie drinks, bold flavors and soda water beverages, the company says.


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BoostPRIME PET bottle from Sidel - Beverage Industry

Sidel launches new PET packaging design

BoostPRIME weighs up to 30% less than conventional PET
March 11, 2019
BoostPRIME. BoostPRIME is an alternative for hot-filled beverages in PET bottles and expands opportunities for product premiumization and revenue generation with no compromise on packaging performance and consumer experience, the company says.
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Aluminum Cans - Beverage Industry

Packaging trend gains steam in beverage market

More beverage-makers adopting direct-to-can printing
Tonejet Ltd.
January 28, 2019
Today, those working in the beverage market might be asking; why is the demand for direct printing to cans so high? They also might ask, why is it so high right now? The following are key drivers of this packaging trend.
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Karma Push Cap - Beverage Industry

Consumer trends influence caps, closures market

Safety, sustainability important features for packaging materials
Taylor Karg - Beverage Industry
Taylor Karg
January 21, 2019
To create repeat customers, brands must consistently deliver on their product promises. As beverage SKU proliferation continues, manufacturers and their caps and closures suppliers must stay up-to-date with the latest market and consumer trends in order to do so.
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Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry

Beverage brands release limited-edition packaging

Companies also update labels
January 14, 2019
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
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Friends Fun Wine - Beverage Industry

The Best Beverage Packages of 2018

Artistic renderings, portability help packages stand out
Barbara Harfmann
December 13, 2018

For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.


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