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Supplier News

Multi-Color Corp. helps craft brewers differentiate packaging

Shrink sleeves provide canvas for smaller product runs

March 6, 2019

With the rise of craft beer, brewers are looking to differentiate their packaging in order to stand out from the crowd. Multi-Color Corp. offers an alternative method for the decoration of aluminum cans such as cost-effective pressure sensitive or shrink sleeve can labels. They also allow the possibility for design embellishments such as tactility, foil and matte-gloss finish, the company says. The company recently worked with United Kingdom-based Hawkshead Brewery on developing bold, innovative labels for its collection of eight lagers and ales, it adds. It also worked with CHE Proximity, an Australia-based advertising agency, to produce labels as a recruitment initiative for “Intern beer.”

Multi-Color Corp.
4053 Clough Woods Drive
Batavia, Ohio 45103
513/381-1480
multicolorcorp.com

KEYWORDS: aluminum cans craft breweries packaging design shrink labels

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