With the rise of craft beer, brewers are looking to differentiate their packaging in order to stand out from the crowd. Multi-Color Corp. offers an alternative method for the decoration of aluminum cans such as cost-effective pressure sensitive or shrink sleeve can labels. They also allow the possibility for design embellishments such as tactility, foil and matte-gloss finish, the company says. The company recently worked with United Kingdom-based Hawkshead Brewery on developing bold, innovative labels for its collection of eight lagers and ales, it adds. It also worked with CHE Proximity, an Australia-based advertising agency, to produce labels as a recruitment initiative for “Intern beer.”

Multi-Color Corp.
4053 Clough Woods Drive
Batavia, Ohio 45103