Shrink films protect ingredient efficacy and provide longer shelf life
February 11, 2020
Experts note that various trends are facilitating an increase in usage of stretch and shrink labels, including proliferation of functional beverages, sugar reductions, natural ingredients as well as ingredient transparency.
In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.
An increasing number of SKUs, changing packaging formats and sizes, and a growing interest in personalization are driving a constant need for faster production. Labeling equipment is one area that has felt the pressure from these trends, and the industry continues to innovate to provide beverage manufacturers with the fastest, most flexible machinery, experts say.
Forty years ago, Kenner Products released Stretch Armstrong, an action figure that could stretch from its original 15-inch frame to four or five feet. Although not in the toy-making business, packaging materials manufacturers have had to literally stretch their capabilities to keep pace with beverage-makers seeking clean, sustainable labels that feature vivid colors, images, specialty inks and soft-touch finishes to connect with consumers.
Suppliers highlights case packing and sealing, labeling capabilities and much more
November 16, 2015
Reston, Va.-based PMMI, The Association for Packaging and Processing Technologies, reported that the 20th anniversary of its Pack Expo Las Vegas tradeshow not only was a milestone event, but it also was a record-breaker.
Beverage marketers know that packaging plays an important role in sales. Just as important as the bottle or can that a beverage is packaged in, is how that package is labeled. Without it, consumers couldn’t tell which brand is which.
Although the term “flexibility” often is used to describe expectations for beverage industry equipment, in terms of labeling equipment, there still is a place for more rigid machines dedicated to specific operations, notes Raul Matos, vice president of sales and marketing at Miami-based Karlville Development LLC.
Beverage Industry’s August issue, discover how craft spirits are embracing “local” and innovation in our cover story. Up next, get insights into how the pandemic has ended up benefiting the club store channel, and impacted beverage research and development by spurning importance of immune-boosting ingredients. Among the latest in new products and packaging, get an exclusive look into citrus ingredients, energy drinks, and how technology and sustainability trends are driving beverage manufacturing and innovation.