Articles Tagged with ''packaging design''

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.

Packaging materials manufacturers continue to stretch their capabilities to give beverage-makers dramatic labels.

As consumer demands shift toward natural and organic products, companies that were ahead of the trend, like San Francisco-based Purity Organic LLC, have benefited from this strategic positioning.

Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says. 

In Beverage Industry’s annual Best Packages poll, the editors selected 10 package designs across the alcohol and non-alcohol beverage markets.

Harvest Soul Organic announced a new packaging design for its lineup of blended vegetable and fruit beverages.

Tank Garage Winery unveiled Chrome Dreams, a 2015 Napa Valley Cabernet Sauvignon-based red blend bottled in a chromed-glass wine bottle.

When it comes to sustainability, consumers increasingly are taking brand owners sustainable practices into account when making purchase decisions.

In 2017, two American icons converged as Beam Suntory signed a multiyear Legacy Partnership with the 2016 World Champion team: the Chicago Cubs. The exclusive distilled spirits sponsorship made EFFEN Vodka the Official Vodka of Wrigley Field, the home of the Cubs.